Tuesday, August 26, 2008

the clean, official, efficient font


I couldn't help myself- tonight I was alerted to a documentary on SBS - 'Helvetica' - my favourite font. I have an almost obsessive love for the font, and it's one I try to use on all bricks + cartwheels correspondence- much to the ridicule of the others! Loved and hated alike by graphic designers, it's been used for American Airlines, American Apparel, the EPA, The Beatles album covers amongst millions of others. As I say, if I could marry a font- it would be Helvetica! Don't you love its 'cool slickness' too?!

1 comment:

harriet said...

hmmm i wonder who wrote this blog! Good ol Helvetica, tis clean, tis official and tis efficient!You have me sold xx